For 31 years London Art Fair has been an important event marking the start of the new year calendar in the art scene worldwide. Brining together 130 galleries from 16 different countries, this year it welcomed over 20,000 international visitors and collectors, despite uncertainty over Brexit. AUROOM ART has been the part of Art Projects section, a curated platform for emerging galleries to showcase contemporary art from across the globe. With a support of The Embassy of Kazakhstan we managed to bring the artist from Kazakhstan which is a significant achievement. Usually contemporary art isn’t well received. It’s been a valuable experience for me from curation and application process to promoting the artists from Kazakhstan at the stand. During the show we have generated a great interest from the audience and collectors, made a few important contacts with gallerists and art professionals which will hopefully lead to exciting projects in the nearest future in UK as well as US and Germany. This event has proven the importance of AUROOM ART dedication to promote contemporary art of Kazakhstan.
I have applied with several projects for two years, our proposal has been reviewed and modified a number of times. The accepted proposal included works of established Kazakh artist Said Atabekov: two channel video projection on two walls and ten limited edition photographs. Since LAF is quite a prestigious event the requirements, terms and conditions were very meticulous, I had to go throw a huge number of bureaucracy from insurance to complex risk, health, loading & unloading, lighting, electricity, extra panels design procedures. LAF also has an extensive PR campaign which includes publishing on well-known ARTSY platform and helps to increase exposure. It’s been interesting to learn about Own Art programme. Overall, the organisation was exquisite and I have got an incredible experience of how a highly commercial event is to be run. Lot s of aftermath to do to make sure our next project is even more successful.